Most small businesses lose IP value through neglect, not infringement.
The horror stories are not what you would guess. Almost nobody loses real value to a competitor copying their work. They lose value because a contractor never assigned their code, because an employee took source to their next job under a non-existent confidentiality agreement, because an open-source dependency triggered a release obligation nobody noticed, or because the brand was used inconsistently for so long that a federal trademark became unenforceable.
Every one of those failures is preventable with an hour of upfront work and a few documents drafted right. Our IP practice exists to do that hour of work early, so that when the priced round, the acquisition, the partnership, or the lawsuit shows up, the IP story holds together.
What is included
IP audit
A systematic inventory of what your business actually owns - copyrighted works, trademarks (registered and common-law), trade secrets, patents, domains, social handles - mapped against who created it and who has rights. Most founders are surprised by the gaps.
Copyright registration
Federal registration of software, marketing materials, written content, photography, and design work with the U.S. Copyright Office. Required for infringement suits and unlocks statutory damages and fee-shifting.
Trade secret program
Identification, marking, access controls, NDA workflow, and the policy documentation that makes trade-secret protection actually work under the federal Defend Trade Secrets Act and the Texas Uniform Trade Secrets Act.
IP assignment agreements
Bullet-proof IP assignments for employees, contractors, advisors, and consultants - past, present, and future. We also clean up the historical contracts where assignments were missing or weak.
IP licensing
Inbound and outbound license agreements - SaaS, software, content, technology, branding - with the scope, territory, exclusivity, royalty, and termination terms that match the deal.
Open source compliance
Dependency audits, license compatibility analysis, copyleft exposure (GPL, AGPL, LGPL), notice-and-attribution workflows, and outbound open-source contributions.
IP in M&A & financing
The IP reps, warranties, schedules, and pre-closing remediation that buyers and investors will demand in diligence. We work alongside our M&A team to get the IP house in order before a transaction starts.
Who this is for
- Software and SaaS startups with proprietary code and AI-derived models
- Consumer brands with strong creative content, product design, or trade dress
- Content and media businesses licensing third-party works
- Service businesses with proprietary methodologies and training materials
- Companies preparing for a priced round, sale, or strategic licensing deal
Our process
- IP audit kickoff. A two-hour session with the founders and tech lead to walk through what the company creates, who creates it, and where it lives.
- Diagnostic memo. Within ten business days you receive a written IP audit identifying gaps, exposures, and a prioritized remediation plan.
- Remediation. We draft and roll out the missing assignments, register the priority copyrights and trademarks, build the trade-secret policy, and clean up open-source compliance.
- Ongoing watch. Many clients keep us on a light-touch IP retainer so new hires, new products, and new licenses are reviewed as they happen.
Common IP scenarios
The contractor who built the code
You hired a developer or an agency to build the MVP and you never got the IP assignment in writing. The good news: this is fixable with a confirmatory assignment. The bad news: leverage to get the contractor to sign is much lower than it was on day one, so do not wait until you are in diligence.
The AI-trained model
Your team built a model on a mix of your data, open data, and licensed third-party data. You need to know exactly what data went in, under what license, and what you can claim ownership of in the output. We map the data lineage and structure the IP claims and contracts.
The open-source dependency you did not vet
Your engineering team has been pulling packages off npm without a license review. Some are MIT, some are GPL, some are unlicensed. We run an automated audit, flag the copyleft exposures, and either get you compliant or get the dependency swapped.
Why Sterling & Hayes
You get IP counsel that has worked alongside engineering teams, content teams, and creative leads - not just legal teams. We translate the IP framework into operational language your developers, marketers, and designers actually use. And we coordinate IP work with our trademarks, contracts, and M&A practices so there are no handoff gaps.