Founder Empathy
Both partners have run businesses. We know what it feels like to make payroll on Friday. Our advice is calibrated for operators, not law-review editors.
Sterling & Hayes Legal is an Austin, Texas business law firm founded in 2011. We exist for the founder closing her first office lease at midnight, the SaaS CEO trying to read a Series A term sheet, and the restaurant operator opening location number three. Real counsel, plain English, fixed-fee scopes.
In 2011, Margaret Sterling and David Hayes were each three offices down from each other at large Texas firms, watching the same pattern repeat: a brilliant founder would call asking a simple business question and get back a 40-page memo, an associate they had never met, and a bill that would have funded a marketing hire.
They opened Sterling & Hayes above a coffee shop on Congress Avenue with two clients and one rule: senior attorneys would handle the work, fixed-fee scopes would replace the meter, and every email would be returned the same business day. Fourteen years later, the rule has not changed — only the address has.
We are not the firm for everyone. If these four ideas resonate, we are probably the firm for you.
Both partners have run businesses. We know what it feels like to make payroll on Friday. Our advice is calibrated for operators, not law-review editors.
If we cannot explain a clause to your operations manager in two sentences, the clause has not been finished yet. We deliver answers, not jargon.
We scope before we start. You know what something costs before the work begins. The hourly clock is reserved for true litigation, never for advice.
Ninety-six percent of our clients are still with us year over year. We are not transactional. We invest in your growth because we are still here when it pays off.
There are no associates hiding behind the partners at Sterling & Hayes. The lawyer you meet at the first consultation is the lawyer who drafts your operating agreement, negotiates your lease, and picks up when you call at 9 p.m. before a board meeting.
Our partners spent the first decade of their careers at firms where the only people billing fewer than 2,000 hours a year were the receptionists. They left to build something else.
Meet Our AttorneysAustin gave us our practice. We give a portion of it back every year — to the founders and nonprofits keeping Central Texas livable.
Our team takes on at least twelve TALA matters each year — entity formation, IP licensing, and contract review for working Texas artists and small arts organizations.
Partners teach a recurring workshop on founder agreements, equity, and early-stage IP for student-founded ventures at the McCombs School of Business.
Margaret sits on the legal advisory board of an East Austin coalition supporting minority-owned brick-and-mortar businesses navigating commercial leases and licensing.
Schedule a 30-minute consultation. No pitch, no pressure — just a clear conversation about what you need and how we can help.